Emolyze makes tests for campaigns with latest conscious and subconscious measurements and provides insights.

  • Visual messages affect consumers.
  • Your campaign can significantly boost sales or loss your budget.
  • Will your ad be successful?

 

Attention: Will the customers see your ad and key message?

Inspired idea: Is your campaign inspirational?

Action: Will consumers take action (e.g. go to the store…)?

Memorability: Will consumers remember your brand and the key message?

 

KEY OUTPUTS

Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx

  • Complete summary
  • Ad visibility
  • Ad engagement
  • Brand visibility
  • Key message visibility
  • Proper, rational and particular.
  • Credibility and applicability
  • In line with brand values
  • Brand and message rememberence
  • Motivation to go to the store
  • Motivation to search for more information

 

TESTING PROCESS

Respondents fill out a screener questionnaire to match your needs.

 

  1. EYE TRACKING IN AN ENVIRONMENT

Respondents are first exhibited the ad in an environment like journal.

  • They are informed to go through the journal while their webcams are tracking their eyes.
  • How much care does the product get?
  • Does the advert be different from disorder?
  • How fast does the advert take attention?

 

  1. UNCOVER THE ADVERT PUBLICITY
  • Is the main message visible?
  • Is the product visible?
  • Is the brand visible?

 

  1. SURVEY QUESTIONNAIRE MODULE

After the eye tracking session, respondents fill out a questionnaire about:

  • Is it enforceable, reliable and severed?
  • Is the message clear and remembered?
  • Will they take action?

 

  1. MAKING IMPACT
  • Expanded marketing effectuality increases sales.
  • Expanded visibility ends in higher message delivery.
  • Expanded message delivery ends in increased marketing effectuality.