The impact on sales should be even bigger with a big TV commercial investment.
- Will your TV commercials inform your main messages and awakes enough emotion to stimulate the purchase?
Interest: Will your main messages be noticed?
Affectivity: Will your TV commercials arouse desired feelings?
Rememberence: Will consumers remember your brand and main messages?
Course of action: Will consumers take action (e.g. go to the store…)?
Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx
- Complete summary
- Ad visibility
- Ad engagement
- Brand visibility
- Key message visibility
- 7 emotions over time
- Rational and particular.
- Credibility and applicability
- In line with brand values
- Brand and message rememberence
- Motivation to go to the store
- Motivation to search for more information
Chosen respondents fill out a screener questionnaire first to match your target.
- FACIAL CODING OF TV COMMERCIALS
Respondents are exposed to the TVC. While watching, their facial expressions are recorded via their webcam.
Through facial coding, we can obtain second by second feedback about the emotional connection with the TVC:
- Are the desired emotions evoked?
- How much emotion is evoked? How fast?
- Which scenes evoke emotions? Which ones do not?
- Which of the TVCs evoke most emotions?
- EYE TRACKING OF TV COMMERCIALS
Respondents are exposed to the TVC.
While watching, their eyes are tracked via their webcam:
- Which scenes are the most impactful?
- Which scenes are too short/ long?
- Which components distract the attention in negative way?
- Is the product visible?
- Is the brand
- Is the key message visible?
- SURVEY QUESTIONNAIRE MODULE
Respondents fill out a questionnaire after the eye tracking and facial coding sessions,
- Action:Will they take action?
- Motivation:Is it proper, rational and particular?
- Rememberence:Is your message enforceable, reliable and severed?
- MAKING IMPACT
- Expanded marketing effectuality increases sales.
- Expanded visibility ends in higher message delivery.
- Expanded message delivery ends in increased marketing effectuality.