- Which animatic has the biggest potential?
Emolyze checks the effectiveness of animatics with using facial coding and survey questionnaires.
- For sure choosing the wrong idea or animatic will decrease the chance of an effective TV commercial campaign.
- Areas of improvement: How can it be improved?
Emotions: Will the animatic arouse desired feelings?
Rememberence: Will consumers remember the key message?
Action: Will consumers take action (e.g. go to the store…)?
Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx
- Complete summary
- Ad visibility
- Ad engagement
- Brand visibility
- Key message visibility
- 7 emotions over time
- Rational and particular
- Credibility and applicability
- In line with brand values
- Brand and message rememberence
- Motivation to go to the store
- Motivation to search for more information
Respondents fill out a screener questionnaire first to match your needs.
- FACIAL CODING OF ANIMATICS
Through facial coding, we can obtain second by second data about the emotional connection with the animatic:
- Which scenes arouse emotions? Which scenes not?
- Which of the animatics arouse most emotions?
- Are the desired emotions aroused?
- How much emotion is aroused? How fast?
- VOXBOX EVALUATION
After watching the animatics, respondents figüre out the animatic scene by scene and in general:
- What are their approaches towards the animatic?
- How do they react to each scene?
- What are the areas and ideas for development?
- SURVEY QUESTIONNAIRE MODULE
After the facial coding, respondents fill out a questionnaire about:
- Emotions: Will the animatic arouse desired feelings?
- Rememberence: Will consumers remember the key message?
- Action: Will consumers take action (e.g. go to the store…)?
- MAKING IMPACT
- Expanded marketing effectuality increases sales.
- Expanded visibility ends in higher message delivery.
- Expanded message delivery ends in increased marketing effectuality.