• Which animatic has the biggest potential?

Emolyze checks the effectiveness of animatics with using facial coding and survey questionnaires.

  • For sure choosing the wrong idea or animatic will decrease the chance of an effective TV commercial campaign.
  • Areas of improvement: How can it be improved?

Emotions: Will the animatic arouse desired feelings?

Rememberence: Will consumers remember the key message?

Action: Will consumers take action (e.g. go to the store…)?

 

KEY OUTPUTS

Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx

  • Complete summary
  • Ad visibility
  • Ad engagement
  • Brand visibility
  • Key message visibility
  • 7 emotions over time
  • Rational and particular
  • Credibility and applicability
  • In line with brand values
  • Brand and message rememberence
  • Motivation to go to the store
  • Motivation to search for more information

 

TESTING PROCESS

Respondents fill out a screener questionnaire first to match your needs.

 

  1. FACIAL CODING OF ANIMATICS

Through facial coding, we can obtain second by second data about the emotional connection with the animatic:

  • Which scenes arouse emotions? Which scenes not?
  • Which of the animatics arouse most emotions?
  • Are the desired emotions aroused?
  • How much emotion is aroused? How fast?

 

  1. VOXBOX EVALUATION

After watching the animatics, respondents figüre out the animatic scene by scene and in general:

  • What are their approaches towards the animatic?
  • How do they react to each scene?
  • What are the areas and ideas for development?

 

  1. SURVEY QUESTIONNAIRE MODULE

After the facial coding, respondents fill out a questionnaire about:

  • Emotions: Will the animatic arouse desired feelings?
  • Rememberence: Will consumers remember the key message?
  • Action: Will consumers take action (e.g. go to the store…)?

 

  1. MAKING IMPACT
  • Expanded marketing effectuality increases sales.
  • Expanded visibility ends in higher message delivery.
  • Expanded message delivery ends in increased marketing effectuality.