Online videos can be a large investment.
- Will your video stand out and arouse enough emotions to stimulate purchase?
Emolyze shows online videos in their environment and evaluate them with eye tracking, facial coding, vox boxes and quantitative questionnaires.
- Attention: Will your videos and major message be noticed?
- Feelings: Will your videos wake desired feelings?
- Rememberence: Will the customers remember your brand?
- Rememberence:Will the customers remember your main messages?
- Taking action: Will customers take action (go to the shop, etc.)?
KEY OUTPUTS
Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xxper cell
- Complete summary
- Online video visibility
- Brand visibility
- Message visibility
- Product visibility
- Complete feelings
- Emotions over time
- Brand rememberence
- Messages rememberence
- Taking action to purchase
TESTING PROCESS
Respondents firstly fill out a screener questionnaire to make sure that they match your needs.
Next, they proceed with the test.
- VIDEO FACIAL CODING
The videos are shown to the respondents. While watching, their facial expressions are recorded with their own webcams. Through facial coding, emolyze can obtain second by second feedback about the emotional connection with the video
- Are the desired emotions evoked?
- Which scenes evoke emotions most? / Which ones not?
- VIDEO EYE TRACKING
The videos are shown to the respondents. While watching, their eyes are tracked with their own webcams.
- Is the product visible?
- Is the brand visible?
- Is the main message visible?
- Which scenes have the most impacts?
- Which scenes are too short/ long?
- Which elements affect the viewers in negative ways?
- SURVEY QUESTIONNAIRE MODULE
After the eye tracking and facial coding sessions respondents fill out a questionnaire
- Idea: Is it proper, rational and stand alone?
- Rememberence:Is the message remembereble?
- Taking action: Will they take action to purchase the product?
- MAKING IMPACT
- Expanded visibility results in higher message delivery
- Expanded message delivery results in expanded marketing motivation.
- Expanded marketing motivation increases sales.