As all we know, most of the purchase decisions are made in store.

  • Is your in store campaign working?

Sights: Is your POS differentiating from the clutter? If so, how?

Consideration: What are the key elements which drive purchase intent?

Purchase: Will shoppers buy the product shown on POS?

 

KEY OUTPUTS

Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx per cell

  • The complete summary
  • POS visibility
  • Browsing time
  • Key elements visibility
  • View order
  • Aspect and brand evaluation
  • Key messages recalling
  • Purchase intent

 

TESTING PROCES

Respondents firstly fill out a screener survey to make sure that they match your needs.

The test will be proceeded next.

 

  1. EYE TRACKING

Potential shoppers are brought to an in-store environment and requested to click on the products they would like to buy. Their eyes are tracked with their webcam to gain insights.

  • Does the POS differentiate from the clutter?
  • How fast is the design seen?
  • How much care given to the POS?

 

  1. SHOPPING LIST CREATION

With the images of an in-store environment, potantial shoppers are requested to click on products they would like to purchase.

  • Converned in the products placed in POS?
  • What are the best locations/places for cross sales?

 

  1. SURVEY QUESTIONNAIRE MODULE

Potantial shoppers will fill out a questionnaire after eye tracking and shopping list formation sessions.

  • Evaluation of the key aspects of the POS
  • Overall uniqueness, etc.

 

  1. MAKING IMPACT
  • Expanded perceptibility and attention.
  • Expanded potantial to purchase.
  • Efficient communication results with raised loyalty.