Thanks to eye tracking, navigation tracking and questionnaires, we are able to make analysis about

  • Navigation influences: Are the shoppers able to complete the major tasks?
  • How: How do they navigate?
  • Page influences: Do the shoppers notice the key areas on the page?
  • Design influences: Which kind of design is the best?
  • Sales influences: How to increase sales on the pages pf the products?

 

KEY OUTPUTS

Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx per cell

  • Complete summary
  • Completion time
  • Completion percentage
  • Navigation patterns
  • Design influences
  • Product sales influences
  • How do the shoppers mention the website?
  • Will the shoppers return to the website?

 

TESTING PROCESS

The shoppers firstly fill out a screener questionnaire to make sure that they match your needs.

They proceed with the test next

 

  1. GENERAL PURCHASE FUNCTION

Respondents are required to purchase their 3 most frequently bought products. While they are processing the function, emolyze track their clicks, eyes and facial  expressions with their webcam

  • Which pages do they visit? / How do they navigate?
  • Can the shoppers complete the full function? How fast?

 

  1. SPECIFIC FUNCTIONS

Shoppers are required to purchase a specific product and complete other specific functions (search for information about home discount rates). While they are proceeding the function, we track their clicks, eyes and facial expressions

  • Which pages do they visit?
  • Can the shoppers complete the full function? How fast?
  • How do they navigate? / How do they look at the key pages?

 

  1. SIMULATED PURCHASES

As final practice, shoppers are shown to several product overview pages of different categories and required to add products to their shopping basket

  • Product overview basket value per shopper
  • Which products are noticed and purchased ?
  • Effect of location on visibility and purchase intent

 

  1. SURVEY QUESTIONNAIRE MODULE

After the browsing session users fill out a questionnaire

  • Complete valuation of the website and per page
  • Would they visit again the website?
  • Would they recommend the website?
  • Rememberence of the content / Navigation easiness

 

  1. MAKING IMPACT
  • Increase in usability
  • Raise in number of successful shopping paths
  • Raise in sales per shopping path
  • Raise in number of people turning back