If you are persuaded about the impact of leaflets, and want to do a accurate judgment of your leaflet or the new one against the previous. We will test 5 of your leaflets and another 5 for competitors’ through eye tracking, shopping list formation and questionnaire for:

Enthusiasm: What is the impact of different kind of images’, themes…?

Shopping list value: What types of promotions raise the shopping list value?

Consideration: Drivers of attention; image size, colors, price tags…?

Action: Will consumers take action (go to the store…)?

 

KEY OUTPUTS

Stimuli: min 5 clients’ and another 5 for competitors leaflets
Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx

  • Complete recommendations
  • Best ‘’to do’’ list
  • Key drivers of consideration: Lay out, number of
    products per page, colors udes, price tags …
  • Key drivers of shopping lists value:
    Price tags, lay out, colors used …
  • Best selling categories
  • Best selling themes
  • Browsing time per page
  • Key drivers of inspiration, captivation, rememberence …
  • The key drivers for store visits
  • Competitive benchmark

 

TESTING PROCESS

Respondents fill out a screener questionnaire to match your needs.

 

  1. LEAFLET EYE TRACKING

Respondents are requested to go over the clients’ and competitors’ leaflets.

They browse while their eyes are tracked.

  • Drivers of visibility: Size of the elements, price tags, colors used, text fonts, themes …
  • Time spent per page

 

  1. SHOPPING LIST FORMATION

Respondents are requested to browse over the leaflets one more time and click on the products they would add to their shopping list.

  • Drivers of purchasing decision: Price tags, size of elements, colors used, text fonts …
  • Shopping list value per page and per leaflet

 

  1. SURVEY QUESTIONNAIRE MODULE

After eye tracking session and shopping list formation completed,

Respondents fill out a survey with the questions about:

  • Key drivers of motivation
  • Key drivers of promotion rememberence
  • Key drivers of message rememberence
  • Key drivers of getting action

 

  1. MAKING IMPACT
  • Expanded commitment results in higher promotion and purchase attention.
  • Expanded purchase consideration, increased shopping list value and chance to go to the store.
  • Raised number of visits increases sales.