Selas, 6 months of receipt of all data from the same person, in other words, are realizing the TR-profile work with the measurement and survey methods from a single source book.
In this research, the media and informatics for Selas-TV Omnibus Cable, Selas-TV Omnibus National, Selas-Digiturk Omnibus, Selas-Radio Omnibus, Selas-in addition to Internet Omnibus and Selas-B2B work representing the general Turkey 20 provinces carried out with 10,000 subjects and is supported by qualitative meeting.
Product and brand usage of all individuals across Turkey, media consumption habits, lifestyles and demographic information Selas with databases creates a very detailed source of information. Products in the investment stage and mAlArIndA planned advertising campaign, this multi-purpose research results can be used as statistical data to achieve the strategic goals, personal profiles and demographics of the next channel in the impartiality of the Turkish people whammy of media channels based on criteria such as reliability will allow you to ascertain the statistical base their comparison with each other.
Measurements from a single source using the method of quantitative research techniques face to face interviews and surveys are carried out by the method book.
RESEARCH AREA :
Selas determined according to the criteria of separation is carried out in a total of 20 provinces. Group 1 received the sample included provincial centers and district centers with a population of 100,000 and over, 2 Groups population of 20,000 – 10,000 interviews are conducted in 100,000 from the district center. Said sample 95% confidence level and acceptance of the condition is determined by the difference of 4% estimate.
BASIS OF URBAN SAMPLE DISTRIBUTION :
To determine the number of meetings to be held in the cities and provinces to determine the weight “SIS 1997 General Population Determination Results” is prepared using an index. After the prepared index provincial survey rates are determined. The future will be surveyed rates are calculated after provincial survey rates determined. This calculation is achieved using a new data represents a correction factor for each province while the region.
Studies conducted with children 12-17 years and adults 18+ “3-stage random sampling” method is carried out by.
STEP 1: SAMPLING AREA
Method is random sampling method. Each province within its geographical proximity to each other as a subset (districts) are separated and can be reached on randomly selected neighborhoods in every borough.
STEP 2: RANDOM SAMPLING ROUTE
Selected in step 1. This is achieved with the whole neighborhood to households through random route method of sampling unit.
STEP 3: SIMPLE RANDOM SAMPLING WITH QUOTAS
Sampling unit within the sampling elements filter has been applied in transportation questions. (Age range, gender and socio-economic class according to criteria)