• Can online shoppers purchase your products?

Emolyze uses eye tracking, navigation tracking and questionnaires to understand

  • Ad influences: Will your ad be seen? How to make the impact bigger?
  • Purchase influences: Can online shoppers purchase your products ?
  • Product overview page influences: Will your products attract attention

and be purchased on the product overview page?

 

KEY OUTPUTS

Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xxper cell

  • Complete summary
  • Purchase influences
  • Purchase strategy
  • Ad influences
  • Promotion influences
  • Ad rememberence
  • Promo page rememberence

 

TESTING PROCESS

Respondents firstly fill out a screener questionnaire to make sure that they match your needs.

Next, they proceed with the test.

 

  1. GENERAL PURCHASE FUNCTION

Respondents are required to purchase their 3 most frequently bought products.

While they are processing the function, Emolyze track their clicks, eyes and facial expressions with their webcam

  • Which pages do they visit?
  • Can the shoppers complete the full function? How fast?
  • How do they navigate?

 

  1. SPECIFIC PURCHASES

Shoppers are required to purchase 2-3 specific products and complete other specific functions (search for information about travelling rates). While they are proceeding the function, we track their clicks, eyes and facial expressions

  • Which pages do they visit?
  • Can the shoppers complete the full function? How fast?
  • How do they navigate? / How do they look at the key pages?

 

  1. PROMOTION PAGE BROWSING

As a final, respondents are shown to several promotion pages and their eyes are tracked while they are browsing through the pages

  • Will shoppers note your major messages?
  • How long are the respondents browsing your page?
  • Will your page increase buying motivation?

 

  1. SURVEY QUESTIONNAIRE MODULE

After the browsing session, respondents fill out a questionnaire

  • Ad rememberence / Ad judgment
  • Product rememberence / Product judgment
  • Promotion rememberence / Promotion judgment
  • Navigation easiness / Would they come back to the website?

 

  1. MAKING IMPACT
  • Raise in number of successful shopping paths
  • Raise in the percentage of the shoppers that purchase your products
  • Raise in the impact of your ads / Raise in the promotion page