• Are you getting the most out of your leaflet?

Using our eye tracking and shopping list platform,

Emolyze will help you to maximize the visibility of the promotions and shoppers’ purchase intent:

Shopping list value: What is shopping list value (per leaflet/page)?

Attention: Will the high margin products be seen?

Rememberence: How do shoppers figüre out the leaflet?

Action: Will consumers take action (e.g. go to the store…)?

 

KEY OUTPUTS

Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx

  • Complete summary
  • Visibility of the products
  • Visibility of the messages/promotions
  • Commitment per page
  • Shopping list value for the whole leaflet
  • Shopping list value per page of the leaflet
  • Motivation
  • Allurement
  • Convenient with the brand values
  • Remembered offers/pages
  • Motivation to go to the store

 

TESTING PROCESS

Respondents fill out a screener questionnaire to match your needs.

 

  1. ROUNDED EYE TRACKING

Respondents browse at their own speed and click to go to the next page with the leaflets of clients’

and competitors’ while their eyes are tracked.

  • Which elements arouse and hold the attention
  • Number of products noticed per page
  • Time spent per page

 

  1. SHOPPING LIST FORMATION

Respondents choose the products they would purchase and form a shopping list.

  • Which products are purchased
  • Amount of money spent per page

 

  1. SURVEY QUESTIONNAIRE MODULE

After the eye tracking session and shopping list formation, respondents fill out a questionnaire with questions about:

  • Rememberence:Is the promotion clear and recalled?
  • Motivation:Does the leaflet fit the brand? Is it proper, rational and particular?
  • Action:Will they take action (e.g. open leaflet)?

 

  1. MAKING IMPACT
  • Raised commitment results in higher promotion and purchase consideration
  • Raised number of visits and forming shopping list increases sales.