It can be challenging to launch a new product.
- Which category will reach the highest sales?
Emolyze tests it with virtual shopping path.
- Market share projection
- Category expand projection
- Trial purchase
- Estimation of sales
KEY OUTPUTS
Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx
- Complete Summary
- Category choosing
- Overall likeability and uniqueness
- Purchase intent
- Optimal # of products in a unit
- Market share potential
TESTING PROCESS
Respondents are firstly fill out a screener questionnaire to make sure that they match your needs.
The test will be proceeded next.
- SHELVES
Pictures of multiple shelves are shown to the shoppers.
They are instructed to click on products they are interested in making purchases.
- SIMULATED PURCHASE
With clicking on a product on the shelf, shoppers can choose the quantity they want to purchase.
Front and back side of a product can be shown or a product with features and price.
Next, shoppers fill out a survey.
- SURVEY QUESTIONNAIRE MODULE
- Overall likability and uniqueness
- Which category is in the same line with brand positioning?
- Purchase intent
- MAKING IMPACT
With the optimal category choice,
- More chance for impulsive purchase
- Raised sales of a new product
- Raised categorial sales