An extensive range of services are available either on a comprehensive or ala carte basis. Here are just some of our capabilities. If you have additional needs, please let us know in Contact Us. We are very resourceful at creating new solutions.
Quantitative research is used to obtain statistically valid findings that are projectable to a larger population. The questions are generally posed in a numeric format and the respondents are chosen at random to be representative of the total population.
- Telephone surveys are the best way to obtain a random sample because they minimize selection bias and permit quotas to be set for sub-populations. When you want to reach out to a whole community – young and old, sick and healthy, rich and poor – the telephone is the best survey vehicle.
- Mail surveys have an inherent risk of self-selection bias; you can never be sure that those who choose to respond are typical of the whole population. However, for very long surveys, or those requiring the respondent to read technical material, mail surveys are preferable.
- In-person interviewing is sometimes the best choice when respondents will be asked to look at, taste, sort, or try out products, descriptions, photographs, diagrams or other visual cues. In-person surveys can be conducted by the interviewer, or the respondent can complete a questionnaire without guidance.
- Door-to-door interviewing is useful when respondents will be categorized by where they live, and when it is likely many respondents cannot be reached by phone.
- Intercepts are interviews conducted fact-to-face where a target audience is likely to be found. For instance, intercepts can survey office workers in a business district, shoppers at a mall, tourists at an attraction, or in-store customers. We place intercept studies throughout the United States and internationally.
- Online surveys are used to measure responses to online interactions, purchasing, website choices and other online use.
Qualitative research is open-ended and is more effective for learning or creating than testing. It allows surprises to come up and can tell you about ideas and reactions you didn’t know about and couldn’t have asked about. Although they seem more “real” than multiple choice surveys, they are not statistically valid or projectable.
- Focus groups, one qualitative research technique, are used to explore a range of opinions, test new product ideas and probe underlying reasons for behavior. Screening questions enable us to select a very specific audience to talk to. Although very enlightening, focus groups are not statistically valid or projectable.
- Mock trials can help determine the validity of a pending case and the inclination of a jury. Typical “jurors” are selected to hear the case, deliberate the findings and deliver a verdict just like a true jury. Although not the real thing, the mock trial can help attorneys understand how jurors view the facts and evaluate whether settlement or a jury trial is in the client’s best interest.
- Individual, diad, or triad interviews are often used for visual or sensory testing of ads, tasting food or testing the use of products. Recruited from malls or pre-recruited by telephone, smaller samples are often exploratory research. Larger samples can provide quantitative data.
- Observation studies are used to determine the ease with which respondents can understand and use a new product or service. They can also be used to evaluate a website for ease of use, navigation and ability to communicate.
- Online chat groups allow us to conduct focus groups with a specific audience that is difficult to convene in one place. They are especially useful for reaching participants comfortable with the medium yet difficult to reach in more traditional ways, such as users of a specific computer component, young singles, or business to business audiences. Individuals are screened and given a password to enter our secure Become a Statistic site to participate live at a given time and date.
The Mock Jury
Achieve Cost-Effective Results
- Predicting a verdict
- Predict the amount of a settlement
- Develop convincing arguments
- Develop effective presentations
Additional Services Available
- Food and beverages
- Video and audio taping of arguments and deliberations
- Overheads, ELMO’s, LCD projectors
- Written summary
- Project facilitation
No Obligation Consultation
Not quite sure if a mock jury trial is right for your case?
We are available to discuss the pros and cons for your particular needs.
Discuss your mock jury trial ideas…
INTERNET Trends Survey. Every quarter we conduct an omnibus survey of Istanbul, Ankara,Izmir residents which allows our clients to obtain quantitative answers to a few questions without incurring the costs of a stand alone survey. It also reminds us how unpredictable people are! Take a look at some of the fun “facts” and trivia we’ve gleaned over the years from our warm up questions in Just for Fun.
Ala Carte Services are available to complement your in-house capabilities. Some examples include:
- Data analysis – We can provide a “second opinion” on your primary research findings or synthesize your primary and secondary research to obtain findings.
- Facilities rental – A focus group suite, commercial kitchen and one-on-one room are available. Go to Facilities to view the various rooms and details. Let us know your specific requirements and dates in Contact Us. We’ll get back to you with prices and availability and take care of all the arrangements.
- Recruiting and screening – Whether recruiting for our site or another, Selas has earned a reputation for achieving an excellent show rate of truly qualified respondents. We pride ourselves on not just meeting, but beating our clients’ expectations.
- Overflow support – Selas can handle overflow telephone work quickly and efficiently. Thorough probing and accurate recording of verbatim responses is one of our hallmarks.
- Data tabulation and output – Send us those surveys in magazines, handed out in person or mailed in. We can tabulate the data and provide crosstabs, banners and/or a written analysis of the findings.