It can be challenging to launch a new product.

  • Which category will reach the highest sales?

Emolyze tests it with virtual shopping path.

  • Market share projection
  • Category expand projection
  • Trial purchase
  • Estimation of sales

 

KEY OUTPUTS

Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx

  • Complete Summary
  • Category choosing
  • Overall likeability and uniqueness
  • Purchase intent
  • Optimal # of products in a unit
  • Market share potential

 

TESTING PROCESS

Respondents are firstly fill out a screener questionnaire to make sure that they match your needs.

The test will be proceeded next.

 

  1. SHELVES

Pictures of multiple shelves are shown to the shoppers.

They are instructed to click on products they are interested in making purchases.

 

  1. SIMULATED PURCHASE

With clicking on a product on the shelf, shoppers can choose the quantity they want to purchase.

Front and back side of a product can be shown or a product with features and price.

Next, shoppers fill out a survey.

 

  1. SURVEY QUESTIONNAIRE MODULE
  • Overall likability and uniqueness
  • Which category is in the same line with brand positioning?
  • Purchase intent

 

  1. MAKING IMPACT

With the optimal category choice,

  • More chance for impulsive purchase
  • Raised sales of a new product
  • Raised categorial sales