For sure planograms have a significant force on sales.

  • Which planogram needed to maximize the profit?

Emolyze makes tests on planograms with virtual shopping trips.

  • Category expand estimation
  • Market share estimation
  • Decision tree
  • Shelf decision

KEY OUTPUTS

Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx

  • Complete Summary
  • Category expand
  • Market shares per brand
  • Impact on sales
  • Purchase intent

 

TESTING PROCESS

Respondents are firstly fill out a screener questionnaire to make sure that they match your needs.

The test will be proceeded next.

 

  1. VIRTUAL SHOPPING PATH

The pictures of multiple shelves are shown to the shoppers.

They click on the shelves they want to examine or zoom in.

Next, they can decide what quantity they want to purchase and add to the shopping basket.

  • Project category growth
  • Project market shares

 

  1. SURVEY QUESTIONNAIRE MODULE
  • Purchase intent
  • Overall likability, uniqueness, etc.

 

  1. MAKING IMPACT
  • Category expand
  • Raised overall margins
  • Bigger market shares