Emolyze tests and solves the usability issues and expands conversion with eye tracking, click tracking and surveys with questionnaires to gain insights,

Realization rate: How many users are able to complete the full task?

Navigation: Where do they click? And where they don’t.

Consideration: Which subjects attract attention?

Survey questionnaire: How do they figure out the website?

 

KEY OUTPUTS

Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx per cell

  • Complete summary
  • Completion time and percentage
  • Navigation path
  • Viewing path (which areas are seen in the first 3 seconds?
  • Attractiveness / Motivation
  • Key messages and contents rememberence
  • How do they figure out the website?

 

TESTING PROCESS

Respondents are firstly fill out a screener questionnaire to make sure that they match your needs.

The test will be proceeded next.

 

  1. COMPLETION & NAVIGATION
  • Are the shoppers able to complete the full task?
  • How are they navigating?
  • How quickly do they complete the tasks?
  • Where do you lose the users?

 

  1. FACIAL CODING & EYE TRACKING

While the shoppers are processing the tasks, we track their eyes and facial expressions with their own webcams.

  • Which areas are taking attention in the first 7 seconds?
  • How long do the shoppers examine the areas?
  • Where do they get lost?

 

  1. THINKING ABOUT

With recruiting 10-20 respondents additionally, we analyse their thinking process while they are completing the process (independent from eye tracking).

  • Ideas for improvement?
  • What are the shoppers thinking?
  • What do they like/dislike?
  • Which elements are confusing?

 

  1. SURVEY QUESTIONNAIRE MODULE

After the browsing process, shoppers fill out a questionnaire

  • Rememberence of the content
  • Overall judgment of the complete website and per page
  • Judgment per page / Navigation easiness
  • Would they return to the website? / Would they recommend the website?

 

  1. MAKING IMPACT
  • Expand in complete operation:
  • Expand the shoppers’ performance to complete processes (products purchases, CV submittance, etc)
  • Expand content circulation
  • Expanded potantial of returned visits