{"id":321,"date":"2018-08-31T12:00:32","date_gmt":"2018-08-31T09:00:32","guid":{"rendered":"https:\/\/selas.com.tr\/?page_id=321"},"modified":"2018-08-31T11:42:13","modified_gmt":"2018-08-31T08:42:13","slug":"website-insights","status":"publish","type":"page","link":"https:\/\/selas.com.tr\/en\/english-emolyze\/insights\/website-insights\/","title":{"rendered":"Website Insights"},"content":{"rendered":"<p>Emolyze tests and solves the usability issues and expands conversion with eye tracking, click tracking and surveys with questionnaires to gain insights,<\/p>\n<p>Realization rate:\u00a0How many users are able to complete the full task?<\/p>\n<p>Navigation:\u00a0Where do they click? And where they don\u2019t.<\/p>\n<p>Consideration:\u00a0Which subjects attract attention?<\/p>\n<p>Survey questionnaire:\u00a0How do they figure out the website?<\/p>\n<p>&nbsp;<\/p>\n<p>KEY OUTPUTS<\/p>\n<p>Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx per cell<\/p>\n<ul>\n<li>Complete summary<\/li>\n<li>Completion time and percentage<\/li>\n<li>Navigation path<\/li>\n<li>Viewing path (which areas are seen in the first 3 seconds?<\/li>\n<li>Attractiveness \/ Motivation<\/li>\n<li>Key messages and contents rememberence<\/li>\n<li>How do they figure out the website?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>TESTING PROCESS<\/p>\n<p>Respondents are firstly fill out a screener questionnaire to make sure that they match your needs.<\/p>\n<p>The test will be proceeded next.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>COMPLETION &amp; NAVIGATION<\/li>\n<\/ol>\n<ul>\n<li>Are the shoppers able to complete the full task?<\/li>\n<li>How are they navigating?<\/li>\n<li>How quickly do they complete the tasks?<\/li>\n<li>Where do you lose the users?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>FACIAL CODING &amp; EYE TRACKING<\/li>\n<\/ol>\n<p>While the shoppers are processing the tasks, we track their eyes and facial expressions with their own webcams.<\/p>\n<ul>\n<li>Which areas are taking attention in the first 7 seconds?<\/li>\n<li>How long do the shoppers examine the areas?<\/li>\n<li>Where do they get lost?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>THINKING ABOUT<\/li>\n<\/ol>\n<p>With recruiting 10-20 respondents additionally, we analyse their thinking process while they are completing the process (independent from eye tracking).<\/p>\n<ul>\n<li>Ideas for improvement?<\/li>\n<li>What are the shoppers thinking?<\/li>\n<li>What do they like\/dislike?<\/li>\n<li>Which elements are confusing?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>SURVEY QUESTIONNAIRE MODULE<\/li>\n<\/ol>\n<p>After the browsing process, shoppers fill out a questionnaire<\/p>\n<ul>\n<li>Rememberence of the content<\/li>\n<li>Overall judgment of the complete website and per page<\/li>\n<li>Judgment per page \/ Navigation easiness<\/li>\n<li>Would they return to the website? \/ Would they recommend the website?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>MAKING IMPACT<\/li>\n<\/ol>\n<ul>\n<li>Expand in complete operation:<\/li>\n<li>Expand the shoppers\u2019 performance to complete processes (products purchases, CV submittance, etc)<\/li>\n<li>Expand content circulation<\/li>\n<li>Expanded potantial of returned visits<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Emolyze tests and solves the usability issues and expands conversion with eye tracking, click tracking and surveys with questionnaires to gain insights, Realization rate:\u00a0How many users are able to complete [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":301,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-321","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/comments?post=321"}],"version-history":[{"count":0,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/321\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/301"}],"wp:attachment":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/media?parent=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}