{"id":320,"date":"2018-08-31T12:00:36","date_gmt":"2018-08-31T09:00:36","guid":{"rendered":"https:\/\/selas.com.tr\/?page_id=320"},"modified":"2018-08-31T11:40:00","modified_gmt":"2018-08-31T08:40:00","slug":"category-insights","status":"publish","type":"page","link":"https:\/\/selas.com.tr\/en\/english-emolyze\/insights\/category-insights\/","title":{"rendered":"Category Insights"},"content":{"rendered":"<p>It can be challenging to launch a new product.<\/p>\n<ul>\n<li>Which category will reach the highest sales?<\/li>\n<\/ul>\n<p>Emolyze tests it with virtual shopping path.<\/p>\n<ul>\n<li>Market share projection<\/li>\n<li>Category expand projection<\/li>\n<li>Trial purchase<\/li>\n<li>Estimation of sales<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>KEY OUTPUTS<\/p>\n<p>Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx<\/p>\n<ul>\n<li>Complete Summary<\/li>\n<li>Category choosing<\/li>\n<li>Overall likeability and uniqueness<\/li>\n<li>Purchase intent<\/li>\n<li>Optimal # of products in a unit<\/li>\n<li>Market share potential<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>TESTING PROCESS<\/p>\n<p>Respondents are firstly fill out a screener questionnaire to make sure that they match your needs.<\/p>\n<p>The test will be proceeded next.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>SHELVES<\/li>\n<\/ol>\n<p>Pictures of multiple shelves are shown to the shoppers.<\/p>\n<p>They are instructed to click on products they are interested in making purchases.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>SIMULATED PURCHASE<\/li>\n<\/ol>\n<p>With clicking on a product on the shelf, shoppers can choose the quantity they want to purchase.<\/p>\n<p>Front and back side of a product can be shown or a product with features and price.<\/p>\n<p>Next, shoppers fill out a survey.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>SURVEY QUESTIONNAIRE MODULE<\/li>\n<\/ol>\n<ul>\n<li>Overall likability and uniqueness<\/li>\n<li>Which category is in the same line with brand positioning?<\/li>\n<li>Purchase intent<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>MAKING IMPACT<\/li>\n<\/ol>\n<p>With the optimal category choice,<\/p>\n<ul>\n<li>More chance for impulsive purchase<\/li>\n<li>Raised sales of a new product<\/li>\n<li>Raised categorial sales<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It can be challenging to launch a new product. Which category will reach the highest sales? Emolyze tests it with virtual shopping path. Market share projection Category expand projection Trial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":301,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-320","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/comments?post=320"}],"version-history":[{"count":0,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/320\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/301"}],"wp:attachment":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/media?parent=320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}