{"id":319,"date":"2018-08-31T12:00:53","date_gmt":"2018-08-31T09:00:53","guid":{"rendered":"https:\/\/selas.com.tr\/?page_id=319"},"modified":"2018-08-31T11:38:22","modified_gmt":"2018-08-31T08:38:22","slug":"pos-insights","status":"publish","type":"page","link":"https:\/\/selas.com.tr\/en\/english-emolyze\/insights\/pos-insights\/","title":{"rendered":"POS Insights"},"content":{"rendered":"<p>As all we know, most of the purchase decisions are made in store.<\/p>\n<ul>\n<li>Is your in store campaign working?<\/li>\n<\/ul>\n<p>Sights: Is your POS differentiating from the clutter? If so, how?<\/p>\n<p>Consideration:\u00a0What are the key elements which drive purchase intent?<\/p>\n<p>Purchase:\u00a0Will shoppers buy the product shown on POS?<\/p>\n<p>&nbsp;<\/p>\n<p>KEY OUTPUTS<\/p>\n<p>Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx per cell<\/p>\n<ul>\n<li>The complete summary<\/li>\n<li>POS visibility<\/li>\n<li>Browsing time<\/li>\n<li>Key elements visibility<\/li>\n<li>View order<\/li>\n<li>Aspect and brand evaluation<\/li>\n<li>Key messages recalling<\/li>\n<li>Purchase intent<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>TESTING PROCES<\/p>\n<p>Respondents firstly fill out a screener survey to make sure that they match your needs.<\/p>\n<p>The test will be proceeded next.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>EYE TRACKING<\/li>\n<\/ol>\n<p>Potential shoppers are brought to an in-store environment and requested to click on the products they would like to buy. Their eyes are tracked with their webcam to gain insights.<\/p>\n<ul>\n<li>Does the POS differentiate from the clutter?<\/li>\n<li>How fast is the design seen?<\/li>\n<li>How much care given to the POS?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>SHOPPING LIST CREATION<\/li>\n<\/ol>\n<p>With the images of an in-store environment, potantial shoppers are requested to click on products they would like to purchase.<\/p>\n<ul>\n<li>Converned in the products placed in POS?<\/li>\n<li>What are the best locations\/places for cross sales?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>SURVEY QUESTIONNAIRE MODULE<\/li>\n<\/ol>\n<p>Potantial shoppers will fill out a questionnaire after eye tracking and shopping list formation sessions.<\/p>\n<ul>\n<li>Evaluation of the key aspects of the POS<\/li>\n<li>Overall uniqueness, etc.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>MAKING IMPACT<\/li>\n<\/ol>\n<ul>\n<li>Expanded perceptibility and attention.<\/li>\n<li>Expanded potantial to purchase.<\/li>\n<li>Efficient communication results with raised loyalty.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As all we know, most of the purchase decisions are made in store. Is your in store campaign working? Sights: Is your POS differentiating from the clutter? If so, how? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":301,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-319","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/comments?post=319"}],"version-history":[{"count":0,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/319\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/301"}],"wp:attachment":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/media?parent=319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}