{"id":317,"date":"2018-08-31T11:33:57","date_gmt":"2018-08-31T08:33:57","guid":{"rendered":"https:\/\/selas.com.tr\/?page_id=317"},"modified":"2018-08-31T11:33:57","modified_gmt":"2018-08-31T08:33:57","slug":"rounded-insights","status":"publish","type":"page","link":"https:\/\/selas.com.tr\/en\/english-emolyze\/insights\/rounded-insights\/","title":{"rendered":"Rounded Insights"},"content":{"rendered":"<ul>\n<li>Are you getting the most out of your leaflet?<\/li>\n<\/ul>\n<p>Using our eye tracking and shopping list platform,<\/p>\n<p>Emolyze will help you to maximize the visibility of the promotions and shoppers\u2019 purchase intent:<\/p>\n<p>Shopping list value:\u00a0What is shopping list value (per leaflet\/page)?<\/p>\n<p>Attention:\u00a0Will the high margin products be seen?<\/p>\n<p>Rememberence:\u00a0How do shoppers fig\u00fcre out the leaflet?<\/p>\n<p>Action:\u00a0Will consumers take action (e.g. go to the store\u2026)?<\/p>\n<p>&nbsp;<\/p>\n<p>KEY OUTPUTS<\/p>\n<p>Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx<\/p>\n<ul>\n<li>Complete summary<\/li>\n<li>Visibility of the products<\/li>\n<li>Visibility of the messages\/promotions<\/li>\n<li>Commitment per page<\/li>\n<li>Shopping list value for the whole leaflet<\/li>\n<li>Shopping list value per page of the leaflet<\/li>\n<li>Motivation<\/li>\n<li>Allurement<\/li>\n<li>Convenient with the brand values<\/li>\n<li>Remembered offers\/pages<\/li>\n<li>Motivation to go to the store<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>TESTING PROCESS<\/p>\n<p>Respondents fill out a screener questionnaire to match your needs.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>ROUNDED EYE TRACKING<\/li>\n<\/ol>\n<p>Respondents browse at their own speed and click to go to the next page with the leaflets of clients\u2019<\/p>\n<p>and competitors\u2019 while their eyes are tracked.<\/p>\n<ul>\n<li>Which elements arouse and hold the attention<\/li>\n<li>Number of products noticed per page<\/li>\n<li>Time spent per page<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>SHOPPING LIST FORMATION<\/li>\n<\/ol>\n<p>Respondents choose the products they would purchase and form a shopping list.<\/p>\n<ul>\n<li>Which products are purchased<\/li>\n<li>Amount of money spent per page<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>SURVEY QUESTIONNAIRE MODULE<\/li>\n<\/ol>\n<p>After the eye tracking session and shopping list formation, respondents fill out a questionnaire with questions about:<\/p>\n<ul>\n<li>Rememberence:Is the promotion clear and recalled?<\/li>\n<li>Motivation:Does the leaflet fit the brand? Is it proper, rational and particular?<\/li>\n<li>Action:Will they take action (e.g. open leaflet)?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>MAKING IMPACT<\/li>\n<\/ol>\n<ul>\n<li>Raised commitment results in higher promotion and purchase consideration<\/li>\n<li>Raised number of visits and forming shopping list increases sales.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Are you getting the most out of your leaflet? Using our eye tracking and shopping list platform, Emolyze will help you to maximize the visibility of the promotions and shoppers\u2019 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":301,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-317","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/comments?post=317"}],"version-history":[{"count":0,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/317\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/301"}],"wp:attachment":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/media?parent=317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}