{"id":316,"date":"2018-08-31T11:32:19","date_gmt":"2018-08-31T08:32:19","guid":{"rendered":"https:\/\/selas.com.tr\/?page_id=316"},"modified":"2018-08-31T11:32:19","modified_gmt":"2018-08-31T08:32:19","slug":"leaflets-insights","status":"publish","type":"page","link":"https:\/\/selas.com.tr\/en\/english-emolyze\/insights\/leaflets-insights\/","title":{"rendered":"Leaflets Insights"},"content":{"rendered":"<ul>\n<li>Is your cover good enough to inspire shoppers to open your leaflet?<\/li>\n<\/ul>\n<p>With eye tracking, Emolyze will help you to maximize the visibility of the main offers \/promotions.<\/p>\n<p>Attention:\u00a0Will the key offers and promotions be seen?<\/p>\n<p>Motivation:\u00a0Is the cover attractive to consumers?<\/p>\n<p>Cover issue:\u00a0Which cover will sell more products?<\/p>\n<p>Action:\u00a0Will consumers take action (e.g. open the leaflet)?<\/p>\n<p>&nbsp;<\/p>\n<p>KEY OUTPUTS<\/p>\n<p>Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx<\/p>\n<ul>\n<li>Complete summary<\/li>\n<li>Ad visibility<\/li>\n<li>Ad engagement<\/li>\n<li>Brand visibility<\/li>\n<li>Key message visibility<\/li>\n<li>Stopping power<\/li>\n<li>7 emotions over time<\/li>\n<li>Proper, rational and particular.<\/li>\n<li>Credibility and applicability<\/li>\n<li>In line with brand values<\/li>\n<li>Brand and message rememberence<\/li>\n<li>Motivation to go to the store<\/li>\n<li>Motivation to search for more information<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>TESTING PROCESS<\/p>\n<p>Respondents firstly fill out a screener questionnaire to match your needs.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>COVER EYE TRACKING<\/li>\n<\/ol>\n<p>Respondents are asked to go over more then one leaflet covers of the clients\u2019 and the competitors\u2019.<\/p>\n<p>Their eyes are tracked while they browse at their own speed and click to go to the next page.<\/p>\n<ul>\n<li>How long they browse over the cover?<\/li>\n<li>Which areas are seen and which areas not?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>SHOPPING LIST FORMATION<\/li>\n<\/ol>\n<p>Respondents are asked to choose the products they would purchase.<\/p>\n<ul>\n<li>Number of products purchased<\/li>\n<li>Which products are purchased<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>SURVEY QUESTIONNAIRE MODULE<\/li>\n<\/ol>\n<p>Respondents fill out a questionnaire after eye tracking session and shopping list formation.<\/p>\n<ul>\n<li>Rememberence:Is the promotion clear and remembered?<\/li>\n<li>Inspiration:Does the cover applicable, rational and dissimilar?<\/li>\n<li>Action:Will they take action (e.g. open leaflet)?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>MAKING IMPACT<\/li>\n<\/ol>\n<ul>\n<li>Raised obligation results in higher promotion decision and message delivery.<\/li>\n<li>Raised promotion decision expands the chance to open the leaflet and go to the store<\/li>\n<li>Raised number of visits expands sales.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Is your cover good enough to inspire shoppers to open your leaflet? With eye tracking, Emolyze will help you to maximize the visibility of the main offers \/promotions. Attention:\u00a0Will the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":301,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-316","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/comments?post=316"}],"version-history":[{"count":0,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/316\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/301"}],"wp:attachment":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/media?parent=316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}