{"id":314,"date":"2018-08-29T17:37:37","date_gmt":"2018-08-29T14:37:37","guid":{"rendered":"https:\/\/selas.com.tr\/?page_id=314"},"modified":"2025-12-15T01:34:26","modified_gmt":"2025-12-14T22:34:26","slug":"online-banner-ads","status":"publish","type":"page","link":"https:\/\/selas.com.tr\/en\/english-emolyze\/e-commerce\/online-banner-ads\/","title":{"rendered":"Online Banner Ads"},"content":{"rendered":"<p>High budgets are spent on visual marketing communication, but shoppers are boomed with the messages and even<\/p>\n<p>If they look at your ad it lasts only for 2 seconds.<\/p>\n<ul>\n<li>Have they noticed your key messages?<\/li>\n<\/ul>\n<p>Emolyze tests online ads and provides insights<\/p>\n<ul>\n<li>Concentration:\u00a0Will your ads and key messages be noticed?<\/li>\n<li>Motivation:\u00a0Is the campaign inspiring?<\/li>\n<li>Rememberence:\u00a0Will the consumers remember brand and main messages?<\/li>\n<li>Taking action:\u00a0Will the consumers take action (go to the store, etc)?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>KEY OUTPUTS<\/p>\n<p>Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx<\/p>\n<ul>\n<li>Complete summary<\/li>\n<li>Ad visibility<\/li>\n<li>Brand visibility<\/li>\n<li>Message visibility<\/li>\n<li>Rememberence<\/li>\n<li>Motivation to go to the store<\/li>\n<li>Motivation to search for more information about your brand and products<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>TESTING PROCESS<\/p>\n<p>Respondents firstly fill out a screener questionnaire to make sure that they match your needs.<\/p>\n<p>Next, they proceed with the test.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>EYE TRACKING IN AN ENVIRONMENT<\/li>\n<\/ol>\n<p>Respondents are first shown to the ad in an environment (website, etc).<\/p>\n<p>They are required to browse the website as they would normally do,<\/p>\n<p>while their eyes are tracked with their own webcams.<\/p>\n<ul>\n<li>Does the advert stand out from the others?<\/li>\n<li>How much concentration does the product get?<\/li>\n<li>How fast does the advert take the attention?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>STAND ALONE ADVERT DISCLOSURE<\/li>\n<\/ol>\n<ul>\n<li>Is the product visible?<\/li>\n<li>Is the brand visible?<\/li>\n<li>Is the main message visible?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>SURVEY QUESTIONNAIRE MODULE<\/li>\n<\/ol>\n<p>After the eye tracking sessions, respondents fill out a questionnaire<\/p>\n<ul>\n<li>Motivation:Is it proper, rational and stand alone?<\/li>\n<li>Rememberence:Is the message clear and can be remembered?<\/li>\n<li>Taking action: Will they take action<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>MAKING IMPACT<\/li>\n<\/ol>\n<ul>\n<li>Expanded visibility results in higher message delivery<\/li>\n<li>Expanded message delivery results in expanded marketing motivation.<\/li>\n<li>Expanded marketing motivation increases sales.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>High budgets are spent on visual marketing communication, but shoppers are boomed with the messages and even If they look at your ad it lasts only for 2 seconds. Have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":302,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-314","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/comments?post=314"}],"version-history":[{"count":0,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/314\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/302"}],"wp:attachment":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/media?parent=314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}