{"id":312,"date":"2018-08-29T17:34:14","date_gmt":"2018-08-29T14:34:14","guid":{"rendered":"https:\/\/selas.com.tr\/?page_id=312"},"modified":"2018-08-29T17:34:14","modified_gmt":"2018-08-29T14:34:14","slug":"e-commerce-for-cpg","status":"publish","type":"page","link":"https:\/\/selas.com.tr\/en\/english-emolyze\/e-commerce\/e-commerce-for-cpg\/","title":{"rendered":"E-Commerce for CPG"},"content":{"rendered":"<ul>\n<li>Can online shoppers purchase your products?<\/li>\n<\/ul>\n<p>Emolyze uses eye tracking, navigation tracking and questionnaires to understand<\/p>\n<ul>\n<li>Ad influences:\u00a0Will your ad be seen? How to make the impact bigger?<\/li>\n<li>Purchase influences:\u00a0Can online shoppers purchase your products ?<\/li>\n<li>Product overview page influences: Will your products attract attention<\/li>\n<\/ul>\n<p>and be purchased on the product overview page?<\/p>\n<p>&nbsp;<\/p>\n<p>KEY OUTPUTS<\/p>\n<p>Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xxper cell<\/p>\n<ul>\n<li>Complete summary<\/li>\n<li>Purchase influences<\/li>\n<li>Purchase strategy<\/li>\n<li>Ad influences<\/li>\n<li>Promotion influences<\/li>\n<li>Ad rememberence<\/li>\n<li>Promo page rememberence<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>TESTING PROCESS<\/p>\n<p>Respondents firstly fill out a screener questionnaire to make sure that they match your needs.<\/p>\n<p>Next, they proceed with the test.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>GENERAL PURCHASE FUNCTION<\/li>\n<\/ol>\n<p>Respondents are required to purchase their 3 most frequently bought products.<\/p>\n<p>While they are processing the function, Emolyze track their clicks, eyes and facial expressions with their webcam<\/p>\n<ul>\n<li>Which pages do they visit?<\/li>\n<li>Can the shoppers complete the full function? How fast?<\/li>\n<li>How do they navigate?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>SPECIFIC PURCHASES<\/li>\n<\/ol>\n<p>Shoppers are required to purchase 2-3 specific products and complete other specific functions (search for information about travelling rates). While they are proceeding the function, we track their clicks, eyes and facial expressions<\/p>\n<ul>\n<li>Which pages do they visit?<\/li>\n<li>Can the shoppers complete the full function? How fast?<\/li>\n<li>How do they navigate? \/ How do they look at the key pages?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>PROMOTION PAGE BROWSING<\/li>\n<\/ol>\n<p>As a final, respondents are shown to several promotion pages and their eyes are tracked while they are browsing through the pages<\/p>\n<ul>\n<li>Will shoppers note your major messages?<\/li>\n<li>How long are the respondents browsing your page?<\/li>\n<li>Will your page increase buying motivation?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>SURVEY QUESTIONNAIRE MODULE<\/li>\n<\/ol>\n<p>After the browsing session, respondents fill out a questionnaire<\/p>\n<ul>\n<li>Ad rememberence \/ Ad judgment<\/li>\n<li>Product rememberence \/ Product judgment<\/li>\n<li>Promotion rememberence \/ Promotion judgment<\/li>\n<li>Navigation easiness \/ Would they come back to the website?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>MAKING IMPACT<\/li>\n<\/ol>\n<ul>\n<li>Raise in number of successful shopping paths<\/li>\n<li>Raise in the percentage of the shoppers that purchase your products<\/li>\n<li>Raise in the impact of your ads \/ Raise in the promotion page<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Can online shoppers purchase your products? Emolyze uses eye tracking, navigation tracking and questionnaires to understand Ad influences:\u00a0Will your ad be seen? How to make the impact bigger? Purchase influences:\u00a0Can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":302,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-312","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/comments?post=312"}],"version-history":[{"count":0,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/312\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/302"}],"wp:attachment":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/media?parent=312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}