{"id":311,"date":"2018-08-29T17:32:27","date_gmt":"2018-08-29T14:32:27","guid":{"rendered":"https:\/\/selas.com.tr\/?page_id=311"},"modified":"2018-08-29T17:32:27","modified_gmt":"2018-08-29T14:32:27","slug":"e-commerce-for-retailers","status":"publish","type":"page","link":"https:\/\/selas.com.tr\/en\/english-emolyze\/e-commerce\/e-commerce-for-retailers\/","title":{"rendered":"E-Commerce for Retailers"},"content":{"rendered":"<p>Thanks to eye tracking, navigation tracking and questionnaires, we are able to make analysis about<\/p>\n<ul>\n<li>Navigation influences:\u00a0Are the shoppers able to complete the major tasks?<\/li>\n<li>How: How do they navigate?<\/li>\n<li>Page influences:\u00a0Do the shoppers notice the key areas on the page?<\/li>\n<li>Design influences:\u00a0Which kind of design is the best?<\/li>\n<li>Sales influences:\u00a0How to increase sales on the pages pf the products?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>KEY OUTPUTS<\/p>\n<p>Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx per cell<\/p>\n<ul>\n<li>Complete summary<\/li>\n<li>Completion time<\/li>\n<li>Completion percentage<\/li>\n<li>Navigation patterns<\/li>\n<li>Design influences<\/li>\n<li>Product sales influences<\/li>\n<li>How do the shoppers mention the website?<\/li>\n<li>Will the shoppers return to the website?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>TESTING PROCESS<\/p>\n<p>The shoppers firstly fill out a screener questionnaire to make sure that they match your needs.<\/p>\n<p>They proceed with the test next<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>GENERAL PURCHASE FUNCTION<\/li>\n<\/ol>\n<p>Respondents are required to purchase their 3 most frequently bought products. While they are processing the function, emolyze track their clicks, eyes and facial\u00a0 expressions with their webcam<\/p>\n<ul>\n<li>Which pages do they visit? \/ How do they navigate?<\/li>\n<li>Can the shoppers complete the full function? How fast?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>SPECIFIC FUNCTIONS<\/li>\n<\/ol>\n<p>Shoppers are required to purchase a specific product and complete other specific functions (search for information about home discount rates). While they are proceeding the function, we track their clicks, eyes and facial expressions<\/p>\n<ul>\n<li>Which pages do they visit?<\/li>\n<li>Can the shoppers complete the full function? How fast?<\/li>\n<li>How do they navigate? \/ How do they look at the key pages?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>SIMULATED PURCHASES<\/li>\n<\/ol>\n<p>As final practice, shoppers are shown to several product overview pages of different categories and required to add products to their shopping basket<\/p>\n<ul>\n<li>Product overview basket value per shopper<\/li>\n<li>Which products are noticed and purchased ?<\/li>\n<li>Effect of location on visibility and purchase intent<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>SURVEY QUESTIONNAIRE MODULE<\/li>\n<\/ol>\n<p>After the browsing session users fill out a questionnaire<\/p>\n<ul>\n<li>Complete valuation of the website and per page<\/li>\n<li>Would they visit again the website?<\/li>\n<li>Would they recommend the website?<\/li>\n<li>Rememberence of the content \/ Navigation easiness<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>MAKING IMPACT<\/li>\n<\/ol>\n<ul>\n<li>Increase in usability<\/li>\n<li>Raise in number of successful shopping paths<\/li>\n<li>Raise in sales per shopping path<\/li>\n<li>Raise in number of people turning back<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to eye tracking, navigation tracking and questionnaires, we are able to make analysis about Navigation influences:\u00a0Are the shoppers able to complete the major tasks? How: How do they navigate? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":302,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-311","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/comments?post=311"}],"version-history":[{"count":0,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/311\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/302"}],"wp:attachment":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/media?parent=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}