{"id":307,"date":"2018-08-29T16:04:22","date_gmt":"2018-08-29T13:04:22","guid":{"rendered":"https:\/\/selas.com.tr\/?page_id=307"},"modified":"2018-08-29T16:04:22","modified_gmt":"2018-08-29T13:04:22","slug":"round-style-guidelines","status":"publish","type":"page","link":"https:\/\/selas.com.tr\/en\/english-emolyze\/solutions\/round-style-guidelines\/","title":{"rendered":"Round Style Guidelines"},"content":{"rendered":"<p>If you are persuaded about the impact of leaflets, and want to do a accurate judgment of your leaflet or the new one against the previous. We will test 5 of your leaflets and another 5 for competitors\u2019 through eye tracking, shopping list formation and questionnaire for:<\/p>\n<p>Enthusiasm:\u00a0What is the impact of different kind of images\u2019, themes\u2026?<\/p>\n<p>Shopping list value:\u00a0What types of promotions raise the shopping list value?<\/p>\n<p>Consideration:\u00a0Drivers of attention; image size, colors, price tags\u2026?<\/p>\n<p>Action:\u00a0Will consumers take action (go to the store\u2026)?<\/p>\n<p>&nbsp;<\/p>\n<p>KEY OUTPUTS<\/p>\n<p>Stimuli: min 5 clients\u2019 and another 5 for competitors leaflets<br \/>\nDelivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx<\/p>\n<ul>\n<li>Complete recommendations<\/li>\n<li>Best \u2018\u2019to do\u2019\u2019 list<\/li>\n<li>Key drivers of consideration: Lay out, number of<br \/>\nproducts per page, colors udes, price tags \u2026<\/li>\n<li>Key drivers of shopping lists value:<br \/>\nPrice tags, lay out, colors used \u2026<\/li>\n<li>Best selling categories<\/li>\n<li>Best selling themes<\/li>\n<li>Browsing time per page<\/li>\n<li>Key drivers of inspiration, captivation, rememberence \u2026<\/li>\n<li>The key drivers for store visits<\/li>\n<li>Competitive benchmark<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>TESTING PROCESS<\/p>\n<p>Respondents fill out a screener questionnaire to match your needs.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>LEAFLET EYE TRACKING<\/li>\n<\/ol>\n<p>Respondents are requested to go over the clients\u2019 and competitors\u2019 leaflets.<\/p>\n<p>They browse while their eyes are tracked.<\/p>\n<ul>\n<li>Drivers of visibility: Size of the elements, price tags, colors used, text fonts, themes \u2026<\/li>\n<li>Time spent per page<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>SHOPPING LIST FORMATION<\/li>\n<\/ol>\n<p>Respondents are requested to browse over the leaflets one more time and click on the products they would add to their shopping list.<\/p>\n<ul>\n<li>Drivers of purchasing decision: Price tags, size of elements, colors used, text fonts \u2026<\/li>\n<li>Shopping list value per page and per leaflet<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>SURVEY QUESTIONNAIRE MODULE<\/li>\n<\/ol>\n<p>After eye tracking session and shopping list formation completed,<\/p>\n<p>Respondents fill out a survey with the questions about:<\/p>\n<ul>\n<li>Key drivers of motivation<\/li>\n<li>Key drivers of promotion rememberence<\/li>\n<li>Key drivers of message rememberence<\/li>\n<li>Key drivers of getting action<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>MAKING IMPACT<\/li>\n<\/ol>\n<ul>\n<li>Expanded commitment results in higher promotion and purchase attention.<\/li>\n<li>Expanded purchase consideration, increased shopping list value and chance to go to the store.<\/li>\n<li>Raised number of visits increases sales.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>If you are persuaded about the impact of leaflets, and want to do a accurate judgment of your leaflet or the new one against the previous. We will test 5 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":300,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-307","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/comments?post=307"}],"version-history":[{"count":0,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/307\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/300"}],"wp:attachment":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/media?parent=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}