{"id":306,"date":"2018-08-29T16:00:20","date_gmt":"2018-08-29T13:00:20","guid":{"rendered":"https:\/\/selas.com.tr\/?page_id=306"},"modified":"2018-08-29T16:00:20","modified_gmt":"2018-08-29T13:00:20","slug":"animatics","status":"publish","type":"page","link":"https:\/\/selas.com.tr\/en\/english-emolyze\/solutions\/animatics\/","title":{"rendered":"Animatics"},"content":{"rendered":"<ul>\n<li>Which animatic has the biggest potential?<\/li>\n<\/ul>\n<p>Emolyze checks the effectiveness of animatics with using facial coding and survey questionnaires.<\/p>\n<ul>\n<li>For sure choosing the wrong idea or animatic will decrease the chance of an effective TV commercial campaign.<\/li>\n<li>Areas of improvement:\u00a0How can it be improved?<\/li>\n<\/ul>\n<p>Emotions:\u00a0Will the animatic arouse desired feelings?<\/p>\n<p>Rememberence:\u00a0Will consumers remember the key message?<\/p>\n<p>Action:\u00a0Will consumers take action (e.g. go to the store\u2026)?<\/p>\n<p>&nbsp;<\/p>\n<p>KEY OUTPUTS<\/p>\n<p>Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx<\/p>\n<ul>\n<li>Complete summary<\/li>\n<li>Ad visibility<\/li>\n<li>Ad engagement<\/li>\n<li>Brand visibility<\/li>\n<li>Key message visibility<\/li>\n<li>7 emotions over time<\/li>\n<li>Rational and particular<\/li>\n<li>Credibility and applicability<\/li>\n<li>In line with brand values<\/li>\n<li>Brand and message rememberence<\/li>\n<li>Motivation to go to the store<\/li>\n<li>Motivation to search for more information<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>TESTING PROCESS<\/p>\n<p>Respondents fill out a screener questionnaire first to match your needs.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>FACIAL CODING OF ANIMATICS<\/li>\n<\/ol>\n<p>Through facial coding, we can obtain second by second data about the emotional connection with the animatic:<\/p>\n<ul>\n<li>Which scenes arouse emotions? Which scenes not?<\/li>\n<li>Which of the animatics arouse most emotions?<\/li>\n<li>Are the desired emotions aroused?<\/li>\n<li>How much emotion is aroused? How fast?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>VOXBOX EVALUATION<\/li>\n<\/ol>\n<p>After watching the animatics, respondents fig\u00fcre out the animatic scene by scene and in general:<\/p>\n<ul>\n<li>What are their approaches towards the animatic?<\/li>\n<li>How do they react to each scene?<\/li>\n<li>What are the areas and ideas for development?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>SURVEY QUESTIONNAIRE MODULE<\/li>\n<\/ol>\n<p>After the facial coding, respondents fill out a questionnaire about:<\/p>\n<ul>\n<li>Emotions:\u00a0Will the animatic arouse desired feelings?<\/li>\n<li>Rememberence:\u00a0Will consumers remember the key message?<\/li>\n<li>Action:\u00a0Will consumers take action (e.g. go to the store\u2026)?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>MAKING IMPACT<\/li>\n<\/ol>\n<ul>\n<li>Expanded marketing effectuality increases sales.<\/li>\n<li>Expanded visibility ends in higher message delivery.<\/li>\n<li>Expanded message delivery ends in increased marketing effectuality.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which animatic has the biggest potential? Emolyze checks the effectiveness of animatics with using facial coding and survey questionnaires. For sure choosing the wrong idea or animatic will decrease the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":300,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-306","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/comments?post=306"}],"version-history":[{"count":0,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/306\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/300"}],"wp:attachment":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/media?parent=306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}