{"id":305,"date":"2018-08-29T15:57:16","date_gmt":"2018-08-29T12:57:16","guid":{"rendered":"https:\/\/selas.com.tr\/?page_id=305"},"modified":"2018-08-29T15:57:16","modified_gmt":"2018-08-29T12:57:16","slug":"tv-commercials","status":"publish","type":"page","link":"https:\/\/selas.com.tr\/en\/english-emolyze\/solutions\/tv-commercials\/","title":{"rendered":"TV  Commercials"},"content":{"rendered":"<p>The impact on sales should be even bigger with a big TV commercial investment.<\/p>\n<ul>\n<li>Will your TV commercials inform your main messages and awakes enough emotion to stimulate the purchase?<\/li>\n<\/ul>\n<p>Interest:\u00a0Will your main messages be noticed?<\/p>\n<p>Affectivity:\u00a0Will your TV commercials arouse desired feelings?<\/p>\n<p>Rememberence:\u00a0Will consumers remember your brand and main messages?<\/p>\n<p>Course of action:\u00a0Will consumers take action (e.g. go to the store\u2026)?<\/p>\n<p>&nbsp;<\/p>\n<p>KEY OUTPUTS<\/p>\n<p>Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx<\/p>\n<ul>\n<li>Complete summary<\/li>\n<li>Ad visibility<\/li>\n<li>Ad engagement<\/li>\n<li>Brand visibility<\/li>\n<li>Key message visibility<\/li>\n<li>7 emotions over time<\/li>\n<li>Rational and particular.<\/li>\n<li>Credibility and applicability<\/li>\n<li>In line with brand values<\/li>\n<li>Brand and message rememberence<\/li>\n<li>Motivation to go to the store<\/li>\n<li>Motivation to search for more information<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>TESTING PROCESS<\/p>\n<p>Chosen respondents fill out a screener questionnaire first to match your target.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>FACIAL CODING OF TV COMMERCIALS<\/li>\n<\/ol>\n<p>Respondents are exposed to the TVC. While watching, their facial expressions are recorded via their webcam.<\/p>\n<p>Through facial coding, we can obtain second by second feedback about the emotional connection with the TVC:<\/p>\n<ul>\n<li>Are the desired emotions evoked?<\/li>\n<li>How much emotion is evoked? How fast?<\/li>\n<li>Which scenes evoke emotions? Which ones do not?<\/li>\n<li>Which of the TVCs evoke most emotions?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>EYE TRACKING OF TV COMMERCIALS<\/li>\n<\/ol>\n<p>Respondents are exposed to the TVC.<\/p>\n<p>While watching, their eyes are tracked via their webcam:<\/p>\n<ul>\n<li>Which scenes are the most impactful?<\/li>\n<li>Which scenes are too short\/ long?<\/li>\n<li>Which components distract the attention in negative way?<\/li>\n<li>Is the product visible?<\/li>\n<li>Is the brand<\/li>\n<li>Is the key message visible?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>SURVEY QUESTIONNAIRE MODULE<\/li>\n<\/ol>\n<p>Respondents fill out a questionnaire after the eye tracking and facial coding sessions,<\/p>\n<ul>\n<li>Action:Will they take action?<\/li>\n<li>Motivation:Is it proper, rational and particular?<\/li>\n<li>Rememberence:Is your message enforceable, reliable and severed?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>MAKING IMPACT<\/li>\n<\/ol>\n<ul>\n<li>Expanded marketing effectuality increases sales.<\/li>\n<li>Expanded visibility ends in higher message delivery.<\/li>\n<li>Expanded message delivery ends in increased marketing effectuality.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The impact on sales should be even bigger with a big TV commercial investment. Will your TV commercials inform your main messages and awakes enough emotion to stimulate the purchase? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":300,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-305","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/comments?post=305"}],"version-history":[{"count":0,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/305\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/300"}],"wp:attachment":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/media?parent=305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}