{"id":304,"date":"2018-08-29T15:19:44","date_gmt":"2018-08-29T12:19:44","guid":{"rendered":"https:\/\/selas.com.tr\/?page_id=304"},"modified":"2018-08-29T15:19:44","modified_gmt":"2018-08-29T12:19:44","slug":"print-outdoor","status":"publish","type":"page","link":"https:\/\/selas.com.tr\/en\/english-emolyze\/solutions\/print-outdoor\/","title":{"rendered":"Print &#038; Outdoor"},"content":{"rendered":"<p>Emolyze makes tests for campaigns with latest conscious and subconscious measurements and provides insights.<\/p>\n<ul>\n<li>Visual messages affect consumers.<\/li>\n<li>Your campaign can significantly boost sales or loss your budget.<\/li>\n<li>Will your ad be successful?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Attention:\u00a0Will the customers see your ad and key message?<\/p>\n<p>Inspired idea:\u00a0Is your campaign inspirational?<\/p>\n<p>Action:\u00a0Will consumers take action (e.g. go to the store\u2026)?<\/p>\n<p>Memorability:\u00a0Will consumers remember your brand and the key message?<\/p>\n<p>&nbsp;<\/p>\n<p>KEY OUTPUTS<\/p>\n<p>Delivery: xxdays- Scale: Turkeywide or Globally- Sample size: N= xx<\/p>\n<ul>\n<li>Complete summary<\/li>\n<li>Ad visibility<\/li>\n<li>Ad engagement<\/li>\n<li>Brand visibility<\/li>\n<li>Key message visibility<\/li>\n<li>Proper, rational and particular.<\/li>\n<li>Credibility and applicability<\/li>\n<li>In line with brand values<\/li>\n<li>Brand and message rememberence<\/li>\n<li>Motivation to go to the store<\/li>\n<li>Motivation to search for more information<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>TESTING PROCESS<\/p>\n<p>Respondents fill out a screener questionnaire to match your needs.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>EYE TRACKING IN AN ENVIRONMENT<\/li>\n<\/ol>\n<p>Respondents are first exhibited the ad in an environment like journal.<\/p>\n<ul>\n<li>They are informed to go through the journal while their webcams are tracking their eyes.<\/li>\n<li>How much care does the product get?<\/li>\n<li>Does the advert be different from disorder?<\/li>\n<li>How fast does the advert take attention?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>UNCOVER THE ADVERT PUBLICITY<\/li>\n<\/ol>\n<ul>\n<li>Is the main message visible?<\/li>\n<li>Is the product visible?<\/li>\n<li>Is the brand visible?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>SURVEY QUESTIONNAIRE MODULE<\/li>\n<\/ol>\n<p>After the eye tracking session, respondents fill out a questionnaire about:<\/p>\n<ul>\n<li>Is it enforceable, reliable and severed?<\/li>\n<li>Is the message clear and remembered?<\/li>\n<li>Will they take action?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>MAKING IMPACT<\/li>\n<\/ol>\n<ul>\n<li>Expanded marketing effectuality increases sales.<\/li>\n<li>Expanded visibility ends in higher message delivery.<\/li>\n<li>Expanded message delivery ends in increased marketing effectuality.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Emolyze makes tests for campaigns with latest conscious and subconscious measurements and provides insights. Visual messages affect consumers. Your campaign can significantly boost sales or loss your budget. Will your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":300,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-304","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/comments?post=304"}],"version-history":[{"count":0,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/304\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/300"}],"wp:attachment":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/media?parent=304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}