{"id":13,"date":"2015-01-22T20:16:39","date_gmt":"2015-01-22T17:16:39","guid":{"rendered":"http:\/\/selas.com.tr\/?page_id=13"},"modified":"2021-11-25T17:51:34","modified_gmt":"2021-11-25T14:51:34","slug":"farkimiz","status":"publish","type":"page","link":"https:\/\/selas.com.tr\/en\/hakkimizda\/farkimiz\/","title":{"rendered":"Our Difference"},"content":{"rendered":"

Selas (as we call ourselves) is an international, full-service marketing and opinion research firm located in Istanbul, TURKEY.<\/p>\n

In business, we all have \u201cburning issues.\u201d These are the critical crossroads in the decision process that impact our course of action, budget allocations and overall direction. Sometimes we are too close to an issue to find the answer ourselves, or to even know what factors may be at play\u2026<\/p>\n

\u25cf Why are sales flat in that part of the country only?
\n\u25cf Will a merger help or hinder our individual brands?
\n\u25cf Does this brand name work in Thailand and Brazil?
\n\u25cf What\u2019s the potential for our new product geographically? Demographically?
\n\u25cf Should we settle our pending lawsuit or trust a jury?
\n\u25cf Why are voters so negative on our proposition?
\n\u25cf At what level should building systems communicate?
\n\u25cf Will our members buy into this media campaign?
\n\u25cf What do our customers really think of us?<\/p>\n

\"matrix\"<\/center><\/p>\n

Our mission is to discover the answers to your burning issues.<\/p>","protected":false},"excerpt":{"rendered":"

The Process<\/strong>
Accurate, appropriate research findings and actionable recommendations are the goals of every research project Selas undertakes. That means we tailor both the methodology and analysis of each study to the client’s individual situation and needs.<\/div>\n
First, we will ask you…<\/strong>
What is your burning issue? What do you want to learn from the research? What course of action will you consider once you find the information you need? What do you know already in terms of demographics? What is your budget? Your resources?<\/div>\n
Then…<\/strong>
We discuss possible methodologies, pros and cons, and recommend the appropriate data collection technique and analytical tests for your study. We establish a timetable, research technique, process, results analysis format and budget that are mutually agreeable. More…<\/div>\n
Finally<\/strong>
When the research is completed, we present the findings in the format that best suits your internal needs. Completed written reports. The complete research data can be stored on our secure server with password protection for access only by the client. More…<\/div>\n","protected":false},"author":1,"featured_media":0,"parent":2,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":0,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/13\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/pages\/2"}],"wp:attachment":[{"href":"https:\/\/selas.com.tr\/en\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}